My Little Pony: The Movie and all the images you see in this trailer talk are owned by Lionsgate and Hasbro
Directed by Jayson Thiessen
Despite being such a popular series with a fan base that is heavily invested in the creative side of the process as much as it is in the show itself, there really hasn’t been much said about the My Little Pony movie that’s been in production. Heck, it honestly feels like Equestria Girls, which was a spin off that only got a limited theatrical release, had MUCH more fanfare and anticipation surrounding it than something Hasbro is actually risking quite a bit of money on. Okay, there’s no way we’re talking Transformers money here, but there’s no way a feature length animated feature with celebrity voices THIS famous was less than what they invested in freaking Jem and the Holograms which had its first trailer out five months before its release compared to four months for this film. Still, an uneven marketing campaign doesn’t always spell doom for a film (*cough* Wonder Woman *cough*), and even if it’s a sign that the studio doesn’t have faith in the final product… well go ask Newmarket Films how that worked out with Donnie Darko. Either way, let’s find out!!
Okay, so there’s no getting around it. The movie looks PRETTY terrible based on this trailer. The first thing you’ll notice is that the art style is quite different from the series which isn’t ALWAYS a bad thing (watching it for the first time, I was somewhat reminded of the changes made for the Spongebob Squarepants movie), but it doesn’t come off as an IMPROVEMENT and there are clearly areas where they were cutting corners; most notably with the copious use of CG for the buildings and backgrounds.